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Building a testing program from zero
Challenge
Changes were made case by case, with no shared process and no clear owner.
Insight
The team needed one simple way to decide what to test and how to judge the results.
What we changed
We set up how ideas are prioritized, a simple way to estimate impact, a research practice, and regular reporting.
Outcome
A repeatable program the team could run on its own.
Client names and identifying details are withheld to protect confidentiality.
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