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  • Testing
  • Landing pages
  • Analytics

Landing pages that matched what visitors wanted

Challenge

Paid traffic from several channels was arriving but not turning into enough inquiries.

Insight

Visitors from different channels came with different questions, and one page was answering none of them well.

What we changed

We tailored pages and messaging to each kind of visitor and ran tests, ordered by expected impact.

Outcome

More qualified inquiries.

Placeholder: add a cleared result detail if approved.

Client names and identifying details are withheld to protect confidentiality.

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