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Landing pages that matched what visitors wanted
Challenge
Paid traffic from several channels was arriving but not turning into enough inquiries.
Insight
Visitors from different channels came with different questions, and one page was answering none of them well.
What we changed
We tailored pages and messaging to each kind of visitor and ran tests, ordered by expected impact.
Outcome
More qualified inquiries.
Placeholder: add a cleared result detail if approved.
Client names and identifying details are withheld to protect confidentiality.
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