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Rebuilding a long application form
Challenge
A multi step form was losing people before they finished, and the numbers could not say why.
Insight
Session recordings and user testing showed people stopping at specific moments, often when a question felt personal or unclear.
What we changed
We reworked the steps, rewrote confusing questions, and tested the new version against the old one.
Outcome
More people finished.
Placeholder: add a cleared result detail if approved.
Client names and identifying details are withheld to protect confidentiality.
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